Push to Talk Market

Push to Talk Market

Rather then being a replacement of long, interactive communication, PTT is best suited for demands for quick communication among end-users. Due to the fact that PTT is provided in half-duplex mode (e.g. transmission occurs in both directions, but not at the same time – each party must wait to speak), the inability to interrupt lends itself to quick exchanges of information, as is the case with the market for business users that need to quickly exchange information and then get along with their business.

The market for PTT will continue to evolve and ultimately represent service opportunities for the more traditional markets (dispatch and mobile workforce users) as well as more mass market users such as the youth market, which is very community-of-interest oriented (e.g. staying in close with one’s close personal friends is very important) and will thus be very closely tied with other Unified Communications type services such as Mobile Instant Messaging and other Advanced Messaging Services, call management services, LBS, and others.

With a significant world-wide emphasis on Public Safety and Homeland Security, PTT will increasingly become important for government, public safety personnel and other officials as a communications tool (among other tools such as Wireless Emergency Service, Priority Service, etc.), serving the need for efficient communications during times of emergency, disaster, or threats.